Resume

Execute and manage ad implementation and setup for Retail and eCommerce clients on Smartly’s AI-powered advertising platform, used by major global brands for cross-channel campaign management. Regularly involved in performance reporting, optimization recommendations, and client onboarding trainings as accounts transition onto the platform.

Provided digital marketing strategy, media planning, campaign execution, and performance reporting for local and international clients on a project basis. Worked directly with small businesses and independent brands to plan and run campaigns end-to-end, from initial strategy through to results reporting.

Set and led digital strategy for the unit, directing buyers on planning and execution to hit client KPIs and ROI targets. Partnered with account managers and partner reps to keep campaigns on track, reported and pitched directly to clients, and briefed top management on performance across accounts spanning Banking, Fuel, CPG, and Electronics.

Started as a Digital Marketing Specialist at Sqreem and grew into an Ad Operations Supervisor, leading a ~20-person media buying and ad operations team. Managed multi-million dollar budgets across paid social and programmatic (Google, Meta, The Trade Desk) for clients spanning verticals including Healthcare, Automotive, Retail, Consumer Tech, and Finance.

Led digital strategy and social media for the organization, driving tax education and visibility campaigns, working closely with the Department of Trade & Industry and Bureau of Internal Revenue on ease of doing business initiatives. Supervised program coordination for national roadshows and seminars across digital and events.